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Notes from the link desk

Practical, tested advice on link building, content and technical SEO.

White-Hat vs Black-Hat Link Building: What Actually Works in 2026

Shortcuts can move rankings for a few weeks. Here’s why white-hat links are the only strategy that compounds, and how to tell the difference.

Weeks, months or a year? A practical timeline for new and established sites, and what speeds it up.

Too many exact-match anchors is one of the fastest ways to trigger a penalty. Here’s the anchor mix we use.

Structured data helps Google understand your business and can earn richer search results. Here’s where to start.