Schema markup is code that describes your content in a language search engines understand. It doesn’t directly boost rankings, but it can earn rich results and help Google connect the dots about your business.
Start with these four types
- Organization or LocalBusiness on your homepage.
- Service on each service page.
- FAQPage where you answer common questions.
- Article on blog posts.
How to add it
Generate JSON-LD with our free schema generator, paste it into the page’s <head>, and test it with Google’s Rich Results Test.