Industry playbook
SEO for Ecommerce & D2C
Turn category and product pages into your best sales channel, without paying for every click.
The challenge
What makes this market hard
- Marketplaces and big retailers own the top results
- Thin, duplicate product descriptions
- Category pages with no authority behind them
Our approach
How we win it
- Authority links pointed at category and collection pages
- Unique, buyer-focused product and category copy
- Product and review schema for rich results
- Buying guides that attract natural links
Example searches
Keywords we target
The kind of buying-intent searches we build campaigns around in this market.
buy running shoes onlineorganic skincare setbest wireless earbuds under 5000
Other industries
More playbooks
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