Industry playbook
SEO for Local Services
Show up in the map pack and local results when nearby customers search for what you do.
The challenge
What makes this market hard
- Competing with directories for your own city keywords
- Inconsistent business details across the web
- Few reviews compared with competitors
Our approach
How we win it
- Consistent citations on trusted directories
- Service-area and location pages
- Google Business Profile optimisation
- Local links from nearby businesses and media
Example searches
Keywords we target
The kind of buying-intent searches we build campaigns around in this market.
plumber near medentist in lahoreemergency electrician london
Other industries
More playbooks
Grow your local services brand
Get a free strategy session focused on your market, your competitors and your best keyword opportunities.