Anchor text tells Google what the linked page is about. Used well, it boosts rankings. Overused, it looks manipulative.
- Branded Dserps32%
- Partial match affordable link building packages25%
- Generic click here, this guide20%
- Naked URL dserps.com15%
- Exact match link building services8%
The main anchor types
- Branded: “Dserps”
- Naked URL: “dserps.com”
- Generic: “click here”, “this guide”
- Partial match: “affordable link building packages”
- Exact match: “link building services”
A safe starting mix
For most sites we start with roughly 40 to 50% branded and URL anchors, 20 to 30% generic and natural phrases, 15 to 25% partial match and under 10% exact match. We then adjust based on what already ranks in your niche.
Check your pages too
Anchors only work if the target page deserves to rank. Make sure titles and descriptions are strong with our SERP preview tool.